AT&T is taking pre-orders for Apple’s iPhone 17 Pro now. On the carrier’s product page, the 256GB model starts at $1,099.99 or $30.56/month on a 36‑month, 0% APR installment. With an eligible trade‑in on a qualifying unlimited plan, the promo drops to as low as $0/month via bill credits. Taxes on the full price are due at purchase, and credits are applied over 36 months.

Key dates and main offers

Pre-orders begin September 12, with in‑store availability slated for September 19, per AT&T’s launch announcement. New and existing customers can get up to $1,100 in credits toward iPhone 17 Pro with an eligible trade‑in on select unlimited plans. The same promo value applies to Pro Max, and iPhone 17 can be free (up to $830 in credits) with similar terms. Bill credits require maintaining service; speed restrictions and other terms apply.

What’s new on iPhone 17 Pro

  • 6.3-inch OLED with ProMotion up to 120Hz, Always‑On, and Dynamic Island
  • A19 Pro chip with hardware‑accelerated ray tracing
  • Triple 48MP rear cameras (Main, Ultra Wide, Telephoto) with an 8x optical‑quality zoom range
  • 18MP front “Center Stage” camera with Dual Capture and ultra‑stabilized video
  • Aluminum unibody build, Ceramic Shield 2 on the front, and a Ceramic Shield back
  • Qi2 wireless charging up to 25W; wired fast charge to 50% in ~20 minutes with a 40W USB‑C adapter
  • Rated up to 33 hours of video playback
  • Wi‑Fi 7 and 5G, plus dual eSIM with no physical SIM tray

AT&T lists a 2,000,000:1 contrast ratio and up to 3,000 nits peak outdoor brightness. The phone is IP68 rated (up to 6 meters for 30 minutes) and supports features like Spatial video recording, ProRes and ProRes RAW, Apple Log, and genlock—tools aimed at multi‑camera and pro workflows referenced in AT&T’s launch brief. The rear camera stack also covers macro photography and next‑gen portrait controls for focus and depth.

iPhone 17 Pro vs. Pro Max: which size to choose

AT&T sells both sizes. If you want a larger screen and battery, look at iPhone 17 Pro Max:

  • Display: 6.9 inches (Pro is 6.3 inches)
  • Battery rating: up to 39 hours of video (Pro is 33 hours)
  • Storage: 256GB, 512GB, 1TB, or 2TB (Pro tops out at 1TB)
  • Price: from $1,199.99 or $33.34/month for 36 months

Otherwise, the camera configuration and processor are aligned across both Pro models, including the 48MP sensors and pro video feature set.

Colors, storage, and pricing at AT&T

  • Finishes: cosmic orange, deep blue, silver
  • iPhone 17 Pro storage: 256GB, 512GB, 1TB
  • iPhone 17 Pro monthly (36 mo, 0% APR): $30.56 (256GB), $36.12 (512GB), $41.67 (1TB)

Promotional pricing depends on device trade‑in condition and plan eligibility. Credits run for 36 months; canceling service or paying off the device early typically stops remaining credits. Taxes on the full price are due at sale.

Camera and video: what “8x optical‑quality” means

The Pro lineup uses three 48MP rear sensors: a Main (24mm, f/1.78, second‑gen sensor‑shift OIS), an Ultra Wide (13mm, f/2.2, 120° FoV), and a Telephoto (100mm, f/2.8) with a tetraprism design and 3D sensor‑shift stabilization. AT&T specifies an 8x optical‑quality zoom option (up to an equivalent 200mm), alongside digital zoom up to 40x. On video, you get Dolby Vision up to 4K/120 fps with external recording, ProRes/ProRes RAW, Apple Log, macro time‑lapse, and multi‑lens Dual Capture. The 18MP front camera supports “Center Stage” framing for photos and video calls, ultra‑stabilized video, and 4K Dolby Vision recording.

Display and durability

The 6.3‑inch screen is a Super Retina XDR OLED with ProMotion up to 120Hz, Always‑On, and Dynamic Island. AT&T cites 1,600 nits HDR peak and 3,000 nits peak outdoors. The front gets Ceramic Shield 2 with improved scratch resistance, and the back is Ceramic Shield as well. The chassis is an aluminum unibody with IP68 dust and water resistance.

Battery and charging

  • iPhone 17 Pro: up to 33 hours of video playback
  • Fast charge: up to 50% in ~20 minutes with a 40W USB‑C adapter (sold separately)
  • Qi2 wireless charging: up to 25W; MagSafe supports up to 25W with 50% in ~30 minutes using a 30W adapter

Connectivity and SIM

iPhone 17 Pro supports 5G and Wi‑Fi 7 with 2x2 MIMO. AT&T models are eSIM‑only, supporting dual active eSIM with storage for multiple profiles and no compatibility with physical SIM cards. That setup simplifies activation, makes number transfers easier, and can reduce loss or theft risks associated with removable cards.

AT&T plans and upgrade programs

These promos require an eligible unlimited plan (speed restrictions may apply). AT&T’s installment offers run 36 months at 0% APR with $0 down for well‑qualified customers. For early‑adopter flexibility, Next Up Anytime can be added for $10/month, allowing you to turn in the phone and upgrade after your first payment—up to three times in a 12‑month period, with other restrictions listed on the product page.

Tip: With bill credits spread over 36 months, trading in a valuable device is best paired with a plan you expect to keep long‑term. If you cancel early, remaining credits stop and the unpaid balance becomes due.

What’s in the box and setup

  • USB‑C charge cable (1 m) and documentation
  • eSIM activation flow for a faster, fully digital setup

Availability and how to buy

You can pre‑order iPhone 17 Pro from AT&T online now via the product page, with retail availability targeted for September 19 as outlined in the announcement. If you’re on the fence about size and storage, compare against Pro Max’s larger display, longer battery rating, and 2TB option on its listing. Colors across the Pro line include cosmic orange, deep blue, and silver.

Bottom line: if you want Apple’s latest camera system, high‑refresh OLED, and eSIM‑only design on AT&T, the iPhone 17 Pro checks the boxes—and AT&T’s trade‑in credits make the 36‑month installment route the most cost‑effective way to buy for many upgraders.