Borderlands 4 has gone from full-price blockbuster to one of Black Friday’s most aggressive game discounts. Just a few months after launch, the physical PS5 and Xbox Series X|S versions are selling for $35, a 50% cut from the $69.99 list price.
For a current-year release with an active post-launch roadmap, that kind of price drop is unusual—and it instantly changes the value conversation around Gearbox’s latest looter-shooter.
Borderlands 4 Black Friday prices and where to get them
The table below summarizes the current major Borderlands 4 deals highlighted for Black Friday 2025.
| Platform | Edition type | Black Friday price | Standard price | Discount | Retailer |
|---|---|---|---|---|---|
| PS5 | Physical | $35 | $69.99 | 50% off | Amazon, GameStop |
| Xbox Series X|S | Physical | $35 | $69.99 | 50% off | Amazon, GameStop |
| Nintendo Switch 2 | Game-Key Card preorder | $55 | $69.99 | ~21% off | Target |
| PlayStation Store | Digital | $55 | $69.99 | ~21% off | PSN Black Friday sale |
On console, the headline deal is the $35 physical version on PS5 and Xbox. That price is available via retailers such as Amazon and GameStop, with stock fluctuating quickly—Amazon has already temporarily sold out of the PS5 version at least once.
On the digital side, the discount is shallower. Borderlands 4 is currently listed around $55 in the PlayStation Store’s Black Friday sale, closer to a typical seasonal cut for a recent release.
Nintendo Switch 2 players can lock in a preorder discount instead. Target is offering a Borderlands 4 Nintendo Switch 2 preorder deal at $55 for a Game-Key Card that redeems through the eShop once the delayed port ships.
How good is 50% off for a game this new?
Borderlands 4 launched in early September 2025 on PS5, Xbox Series X|S, and PC. A 50% reduction by late November puts it among the deepest cuts on a major 2025 console release for Black Friday.
There are a few contextual points that matter:
- Many other big 2025 titles are hovering in the 15–30% range for digital storefront Black Friday sales.
- Physical retailers are more willing to take sharp margins to move boxed inventory, which is where the $35 Borderlands price sits.
- Steam’s Black Friday sale has Borderlands 4 around $56 on PC, which is closer to a standard launch-window discount.
In other words, the console physical copies at $35 are the outlier. For anyone comfortable with discs, this is the price band that usually doesn’t show up until a year or more after launch.
What you’re getting at $35
Borderlands 4 is a full-scale mainline entry in the series rather than a smaller spin-off. The game shifts the action to the planet Kairos, where four new Vault Hunters fight the Timekeeper and its forces.
The core loop is familiar: pick a character, build out a skill tree, and chase increasingly broken guns and gear. The difference is refinement. Combat has been reworked to feel faster and more responsive, and the world is structured more like an open zone than Borderlands 3’s hub-and-spoke structure, even if the “open” in “open world” still has some invisible walls and guardrails.
Critically, Borderlands 4 has not stood still since launch. Gearbox has pushed:
- A large balance update that buffs all Vault Hunters, including notable improvements for the character Amon.
- Console-specific upgrades such as an FOV slider and performance improvements on PS5.
- Regular hotfixes to shore up bugs and edge cases.
At $70, the conversation is usually about whether a series entry has done enough to justify full price. At $35, the question shifts to whether you’re interested in dozens of hours of co-op-friendly looter-shooter design that already has a patch history behind it.
Post-launch roadmap and long-term value
The discount doesn’t mean Borderlands 4 is being abandoned. Gearbox has laid out a post-launch roadmap with a mix of free updates and paid expansions.
- The first DLC pack landed on November 20, adding new missions, new enemy types, and additional legendary gear.
- A new playable Vault Hunter, C4SH, has been revealed and is slated to join the roster as part of that roadmap.
- Endgame content is planned, including a boss encounter against Bloomreaper the Invincible that is designed to pressure late-game builds.
For players who tend to live in the endgame—rolling gear, chasing builds, and min-maxing characters—the promise of more content is essential. The current Black Friday price makes it easier to justify jumping in early instead of waiting for a complete edition years down the line.
What’s happening with the Switch 2 version
Borderlands 4 is also planned for Nintendo Switch 2, but that version has hit performance roadblocks.
- The Switch 2 port was originally meant to arrive in early October, shortly after the other platforms.
- Gearbox delayed the release indefinitely shortly before launch to continue performance work on the handheld hardware.
- Retailers are still selling Game-Key Card preorders, with Target currently offering the Switch 2 preorder discount at $55.
That preorder card isn’t a traditional game card; it acts more like a retail key. You load the card, then download the game from the Switch 2 eShop when it’s released.
For players who mainly use Switch 2 and don’t own other current-gen consoles, the Black Friday offer functions less as an impulse buy and more as a hedge: lock in a lower price today, then wait for the port to be ready.
How this stacks up against other Black Friday game deals
The broader Black Friday gaming landscape this year has been mixed, with a lot of smaller 15–25% cuts on very new titles and deeper cuts reserved for older catalog games. That has sparked a visible backlash in parts of the console community, where players remember more aggressive discounting in the Xbox 360 and PS3 era.
Against that backdrop, Borderlands 4 at $35 stands out. It sits next to a small set of “headline” deals on recent games, like:
- Metal Gear Solid Delta: Snake Eater dipping to around $30 at some retailers.
- Recent first-party and flagship titles sliding under $20–$30 only after longer shelf time.
- Steam’s sale focusing on more modest cuts for brand-new releases, with a few exceptions.
Borderlands 4 is also starting to appear on deal lists that try to identify a handful of high-impact purchases per platform rather than catalog every minor discount. That’s a useful tell: it’s being treated as one of the few 2025 console games where Black Friday meaningfully changes the value equation.
Should you buy Borderlands 4 now or wait?
There are three practical questions to ask before pulling the trigger:
- Do you want to play this year? Borderlands 4 already has stability patches, balance passes, and a first DLC pack, with more endgame content on the way. If you were planning to play during the current content cycle, $35 for a boxed copy is hard to argue with.
- Do you care about owning every DLC at once? If you typically wait for “Ultimate” editions that bundle all expansions, the usual strategy still applies: you can sit out this cycle entirely and revisit the game once its full slate of content is released and heavily discounted.
- Physical vs. digital? The best discount is on physical discs. If your setup or preference is digital-only, the PSN pricing around $55 is much less disruptive than the $35 physical promotion.
The main risk with waiting is not missing out on the game, but missing this specific price tier on console. Inventory-based deals can disappear quickly once retailers clear the volumes they allocated for Black Friday and Cyber Monday.
For anyone who already liked the look of Borderlands 4 but bounced off the $70 launch price, the Black Friday drop is the inflection point. At $35, it’s no longer a question of whether the game reinvents the genre; it’s simply whether a fully featured, actively updated co-op looter-shooter at half price fits into your backlog.
