Battlewood is the name featured in a Fortnite Chapter 7 teaser that calls it an LA POI, signalling a new point of interest tied to a Los Angeles setting. The name appears prominently in promotional material and is treated as one of the first concrete location reveals for the next chapter’s battle royale island.
In Fortnite, a POI (point of interest) is a major, named area on the map that players recognise as a distinct landmark. Presenting Battlewood specifically as an “LA POI” frames it as a location that should feel connected to Los Angeles in its identity, even before any gameplay details are shown.
| Aspect | Detail |
|---|---|
| Name | Battlewood |
| Game mode | Fortnite Battle Royale |
| Chapter | Chapter 7 (teased) |
| Role | LA-themed POI (point of interest) teaser |
| Reveal format | Physical “Battlewood” hillside sign and short digital clips |
| Key promotional line | “Its BATTLEWOOD now” |
The combination of the Chapter 7 label, the LA reference, and the dedicated “Battlewood” name makes it clear that this is not just a generic slogan but a map location players can expect to see when the new chapter launches.
Battlewood LA POI and Hollywood-style theming
The most striking part of the Battlewood reveal is its direct visual and linguistic nod to Hollywood. The name itself blends “battle” with “Hollywood”, immediately tying Fortnite’s core battle royale concept to the imagery of the film industry.
Promotional images and photos show large white block letters spelling “Battlewood” across a hillside, set up in the style of the famous Hollywood sign. The LA POI label and the hillside placement together anchor the teaser firmly in a Los Angeles context, hinting that Battlewood is meant to evoke the city’s hills and entertainment culture rather than a generic forest or rural region.
Using a Hollywood-style sign allows the location to communicate several ideas at once: a physical space on the future map, an association with film and celebrity culture, and a sense that this POI is intended to be visually iconic in the same way Tilted Towers or other historic Fortnite locations were recognisable at a glance.
IRL Battlewood sign and community reaction
The Chapter 7 LA POI teaser describes Battlewood as an IRL teaser, and the photos circulating around it show a real physical sign rather than a purely digital mock-up. The “Battlewood” letters are mounted on a hillside, with the same bold, all-caps style used in the Hollywood landmark, making the reference instantly recognisable even in a quick snapshot.
Fans quickly focused on the real-world aspect of the stunt, sharing closer views of the sign to highlight details that are harder to catch in wide promotional shots. The clearer looks underline how closely the lettering, spacing, and hillside presentation mirror Hollywood, reinforcing the idea that the LA label is central to the identity of the new POI rather than a loose theme.
On Fortnite’s own social channels, the “Its BATTLEWOOD now” reel continues to push the same branding. By centering the Battlewood name and using it as the hook for a dedicated clip, Fortnite marketing positions the POI as one of the headline landmarks players should associate with the transition into Chapter 7.
Battlewood within wider Fortnite promotions
Battlewood’s reveal sits alongside a broader wave of Fortnite promotions that lean heavily into entertainment, music, and film. Around the same period, Fortnite highlights a Daft Punk music experience with a poster announcing a start time of Saturday, September 27 at 2 PM ET, framing it as a dedicated in-game event built around the duo’s catalogue.
Another major promotion is the Chapter finale event “ZERO HOUR”, billed as a one-time live event on November 29, with doors opening shortly before a 2:00 PM ET start. That event is presented as the chapter-ending moment, while other clips promise “A first look at the battleground to come”, setting expectations that the map will change significantly as the game moves into Chapter 7.
Film and television crossovers also feature heavily. A collaboration titled “The Lost Chapter: Yuki’s Revenge” is promoted as a Fortnite After Dark experience premiering on November 30 at 2 PM ET, with Fortnite explicitly pairing itself with Quentin Tarantino in the caption. Another post spotlights a Simpsons bundle centred on “Tighty Whities Homer”, and separate teasers describe the Island facing a new, very large threat.
Within that context, an LA POI named Battlewood, revealed through a Hollywood-style hillside sign and backed by the “Its BATTLEWOOD now” clip, fits neatly into an emphasis on cinematic and entertainment-driven themes. The location’s branding lines up with the film-oriented collaborations and city-scale imagery that surround the transition into Chapter 7.
Shivam Malani
For players, the practical takeaway is straightforward: Battlewood is being established as a named LA-themed point of interest for the next chapter’s map, introduced through both real-world and digital teasers. The marketing focuses on its identity and symbolism—Hollywood hills, battles, and Los Angeles—rather than on specific gameplay details, so the exact layout and strategic value of Battlewood on the Chapter 7 island remain to be seen until Fortnite reveals the full map.
