Today’s Strands puzzle is labeled moderate. The theme clue reads “That’s branding,” and the grid hides six theme words plus an 11‑letter spangram that ties them together. If you want to jump straight in, you can play Strands on the NYT Games site at nytimes.com/games/strands.

Spoiler‑free hints for Strands #587

If you’re stuck but don’t want the full reveal yet, use these nudges:

  • Think literal names for famous brand symbols — the image or shape itself, not the company name.
  • The spangram is 11 letters long and connects from the top of the first column to the bottom of the third column.
  • Starter letter pairs for today’s theme words: PE, AP, AR, BU, SW, SH.

You can also unlock in‑game hints by entering valid non‑theme words of four or more letters. If you want seed words to trigger the hint system quickly, try: NICE, COPE, GLOSSY, SHOW, SELL, PEAK.

Today’s Strands answers (spoilers)

Here are the solutions for Saturday, October 11 (game #587):

  • PEACOCK
  • ARCHES
  • APPLE
  • BULLSEYE
  • SHELL
  • SWOOSH
  • Spangram: ICONICLOGOS

Note: The spangram spans the board and is 11 letters long.

Quick reference

Item Value
Date Saturday, October 11, 2025
Game number #587
Theme clue That’s branding
Difficulty Moderate
Grid basics 6×8 letters, all letters used when solved
Spangram ICONICLOGOS (11 letters)
Spangram path Touches top (1st column) and bottom (3rd column)
Theme words PEACOCK; ARCHES; APPLE; BULLSEYE; SHELL; SWOOSH
Hint trigger words NICE; COPE; GLOSSY; SHOW; SELL; PEAK

Yesterday’s answers (Oct. 10, game #586)

  • RAGOUT
  • CHILI
  • GUMBO
  • STEW
  • JAMBALAYA
  • TAGINE
  • GOULASH
  • Spangram: ONEPOT

Strands refreshes daily at midnight in your local time zone. If you’re playing across time zones, note that community discussions and helper posts may reference different day numbers at different times.