Steal a Brainrot is one of the largest games Roblox has ever seen. It is a multiplayer idle game where players buy and steal “Brainrots” — voxel characters based on the Italian brainrot meme — to build up income over time. Since its release on May 16th, 2025, it has repeatedly broken concurrent player records on Roblox, peaking at more than 25 million concurrent users and billions of total visits.
That level of success has pushed a niche meme format into the middle of real copyright and licensing disputes, and it is why players are suddenly asking whether Steal a Brainrot is getting banned or deleted from Roblox.
Is Steal a Brainrot getting deleted from Roblox?
No. Steal a Brainrot is not being deleted or banned from Roblox.
The game continues to run, receive weekly updates, and add new content. It is officially registered with the US Copyright Office, and its developer, SpyderSammy (through DoBig Studios and Spyder Games), is actively enforcing those rights against copycats rather than being removed from the platform.
The confusion comes from a narrower issue: one high-profile Brainrot, Tung Tung Tung Sahur (often shortened to Tong Sahor or Tong Tong Sahor), was temporarily removed from the game after a licensing dispute. That removal triggered a wave of videos and posts speculating that the entire experience could be taken down. That is not what is happening.
What happened to Tung Tung Tung Sahur?
Tung Tung Tung Sahur was one of the signature Brainrots in Steal a Brainrot. It appeared early in the conveyor lineup, featured prominently in thumbnails and clips, and essentially served as a mascot for the broader “brainrot” trend.
In early September 2025, the character was removed from the game. It disappeared from the in‑game index and no longer spawned from the conveyor belt. Players who joined servers stopped seeing it walking the red carpet or appearing in admin events. On community wikis, its status was marked as “removed”, and in the game itself it was replaced by another character (Gangster Futera in at least one case).
The removal was not a platform ban. It was a voluntary decision by the developer in the middle of a dispute with the agency representing the character’s creator.
Why Tung Tung Tung Sahur was removed
Tung Tung Tung Sahur is associated with an online creator known as Noxa and represented by a brand and licensing agency called Momentum Lab. That agency manages the commercial rights for several meme and “brainrot” characters.
Once Steal a Brainrot became a massive commercial success — with millions of concurrent players and substantial revenue — the agency raised the issue that the game was using Tung Tung Tung Sahur and other related Brainrots without a formal license, despite having invested work and resources into turning them into a monetizable character IP.
Momentum Lab’s public statement around the time of the dispute made three key points:
- They did not directly ask Roblox or the developer to remove Tung Tung Tung Sahur.
- They considered Steal a Brainrot to be generating “millions” using their character designs.
- They were open to discussion and would be happy for players to keep using Tung Tung Tung Sahur under a proper license.
While the agency and developer discussed the matter and lawyers became involved, SpyderSammy chose to remove the character entirely rather than keep it in the game under legal uncertainty. That is why players saw Tung Tung Tung Sahur vanish from Steal a Brainrot and from some other Roblox experiences that used the same character.
Why an AI‑styled meme can still be copyrighted or licensed
A recurring question from players is why a meme generated or stylized with AI can be protected as intellectual property at all. The core argument from the agency side is that even if tools are used, there is still creative effort and selection involved in designing, refining, naming, and commercializing a specific character.
Momentum Lab operates as a meme and character IP registry and licensor. It signs deals with game studios and brands, then licenses characters like Tung Tung Tung Sahur and others into games and marketing campaigns. For those partners, seeing the same characters appear in an unlicensed blockbuster Roblox game undermines the value of their paid licenses.
Legally, the distinction that matters is not whether some AI tools were involved at some stage, but whether there is enough human authorship and distinct, recognizable character identity to warrant copyright or trademark protection. That is the argument underpinning the claims around Tung Tung Tung Sahur.
Could other Brainrots be removed next?
This is the question that makes players worry about the long‑term health of Steal a Brainrot and other “brainrot” games on Roblox.
Two things are true at the same time:
- Many Brainrots in Steal a Brainrot are original creations by SpyderSammy and the internal dev team, especially newer ones introduced in later updates.
- Several early and iconic Brainrots — including Tung Tung Tung Sahur and Den Den — are associated with outside creators and agencies that have started to actively license their IP.
Momentum Lab lists multiple characters under its management beyond Tung Tung Tung Sahur, including variants of Den, and it has emailed Roblox developers asking them to remove unlicensed versions of these designs from their games. There is nothing in Roblox’s rules that prevents a third‑party IP holder from enforcing those rights, even when the visual style came out of meme culture and AI filters.
For Steal a Brainrot, that means:
- Any Brainrot that is wholly original to the game’s developers is not at immediate risk from this particular agency dispute.
- Any Brainrot that started life as a virally shared meme or character owned by someone else could become the subject of a similar license demand or takedown request if the IP holder chooses to act.
That is why players worry about characters like Ballerina Cappuccino, Trala, and Den — even though there is no confirmed, public move against those specific Brainrots in Steal a Brainrot at the time of writing.
Did Tung Tung Tung Sahur ever come back?
Yes. After its initial removal, Tung Tung Tung Sahur was later reintroduced into Steal a Brainrot.
The game’s update log lists Update 27, released on November 29, 2025, as “Return of Tung Tung Tung Sahur,” and shows the character being added again alongside Ballerina Peppermintina and 25, with the Festive Lucky Block as part of that patch. That suggests that some form of agreement or revised design allowed the game to bring the character back under clearer terms.
For players, the practical takeaway is that removals can be temporary. When licensing conversations resolve, characters can reappear, possibly in slightly altered form or under new distribution rules (for example, limited‑time events or specific rarity categories).
Why people think Steal a Brainrot is “getting banned”
Several overlapping trends are driving the perception that the whole game is under threat:
- Visibility of the dispute: Streamers and YouTubers built content around Tung Tung Tung Sahur’s removal, often with titles framing it as Steal a Brainrot “getting banned” or “getting deleted,” even though they were usually talking about a single character.
- Platform‑wide enforcement: Other Roblox games that used Tung Tung Tung Sahur have reportedly been asked to remove the character, reinforcing the sense of a crackdown on “all brainrots.”
- General meme fatigue: Some Roblox players actively dislike the brainrot trend. When they see news about removals, they treat it as evidence that the entire category is on the way out, even though Roblox has not taken a platform‑level position against it.
The reality is more mundane: licensing agencies are trying to monetize viral characters that happen to be central to Steal a Brainrot’s design, and the game’s developer is choosing where to negotiate, where to remove content, and where to double down on original characters.
How the dispute fits into Steal a Brainrot’s growth
Steal a Brainrot’s copyright and licensing issues are a direct consequence of its size and reach. The game sits at the intersection of three forces:
- Roblox’s scale: Experiences on Roblox now reach tens of millions of simultaneous players. Steal a Brainrot is one of a small handful of games to surpass the 20 million concurrent user mark.
- Memes as IP: Viral meme characters are no longer just internet jokes; they are packaged into skins, brand activations, and licensed collaborations across games and social platforms.
- AI‑assisted creation: Many of these characters are made or iterated using AI tools, raising hard questions about ownership and authorship that copyright offices and courts are still working through.
Steal a Brainrot itself has become IP that other developers are now copying. In October 2025, Spyder Games filed suit against the creator of a Fortnite Creative map called Stealing Brainrots, accusing it of infringing the copyrighted structure and elements of Steal a Brainrot. That move underlines how seriously the creators now treat their own rights — the same way meme agencies treat characters like Tung Tung Tung Sahur.
What players should expect going forward
For regular players, a few practical expectations make sense:
- The game will keep running. There is no indication that Roblox plans to ban or delete Steal a Brainrot. On the contrary, it has been highlighted by the platform, achieved record engagement, and won creative awards.
- Some characters may come and go. Individual Brainrots can be removed, redesigned, or reintroduced if licensing terms change. That has already happened once with Tung Tung Tung Sahur.
- More original Brainrots are likely. To reduce legal risk, the developers are incentivized to invest in wholly original characters, traits, and events that they fully control.
- Other games may see stricter enforcement. Smaller Roblox games that rely heavily on unlicensed versions of popular meme characters may be more exposed if agencies continue to register and enforce their IPs.
For now, Steal a Brainrot remains one of Roblox’s flagship experiences. The legal wrangling around Tung Tung Tung Sahur shows that meme‑based games at this scale can no longer treat viral characters as free, consequence‑free assets — but it does not mean the game, or the broader brainrot genre, is about to disappear from the platform.
