CapCut is running a focused Black Friday push around two things: a discounted Pro subscription on desktop and a set of free tools and templates aimed at Black Friday campaigns.
CapCut Black Friday Pro sale on desktop
The main deal is a desktop-only discount on CapCut Pro. New CapCut PC users who choose the continuous monthly subscription get 40% off the first month of Pro as part of the CapCut Black Friday sale. After that first discounted month, billing continues at the standard monthly rate unless you cancel.
The promotion is time‑limited and tied to the Black Friday window. For the current offer, the Black Friday sale period runs from November 24 to November 26 for CapCut Pro on PC.
How to claim the 40% off CapCut Pro deal
| Step | Action on CapCut Desktop | What to expect |
|---|---|---|
| 1. Install | Download and install CapCut for PC from the official download page. | Desktop editor with access to free and Pro features (Pro requires subscription). |
| 2. Open Pro panel | Sign in, then click the Join Pro button under your avatar in the top‑left corner. |
CapCut shows available Pro plans and any Black Friday discount for eligible users. |
| 3. Choose plan | Select the Pro continuous monthly plan that shows the 40% off offer for the first month. | First month is billed at the reduced price; subsequent months renew at the normal rate. |
Only first‑time purchasers of CapCut Pro on PC qualify for this 40% off first‑month promotion. Existing subscribers renewing Pro or switching plans are not the target of this specific discount.
You can manage or cancel the subscription in your account settings at any time. Whether refunds are possible depends on the platform’s own billing rules and the timing of cancellation.
What CapCut Pro adds over the standard version
CapCut’s free tier covers essential editing: timeline-based editing, basic effects, and access to a wide library of templates and media. The Pro tier is positioned for brands and creators who need more automation, higher export quality, and commercial usage rights.
| Capability | CapCut Standard | CapCut Pro |
|---|---|---|
| Core editing | Basic timeline editing, trimming, transitions, effects. | Same core editor plus more advanced control and premium assets. |
| AI video generation | Limited or promotional access. | Full AI video generation powered by Veo 3.1 and Sora 2. |
| AI design | Not central to the free tier. | AI design agent (Nano Banana + Seedream 4) for posters, ads, and banners. |
| AI utilities | Basic tools only. | Video translator, AI image generator, text‑to‑speech, AI color correction, background remover. |
| Templates and fonts | Free templates and fonts. | Premium templates, fonts, and effects for commercial work. |
| Export quality | Standard resolutions. | Up to 8K export for high‑end delivery. |
| Usage rights | Personal and limited commercial use, depending on asset. | Commercial usage of AI videos, templates, and music across ads, campaigns, and e‑commerce. |
For Black Friday and broader seasonal campaigns, Pro’s AI tools are geared around two workflows: rapidly generating visuals and video from prompts, and adapting that content for different markets and platforms.
Key Black Friday‑focused Pro tools
AI design for posters and banners
On desktop, CapCut adds an AI design agent aimed at quickly generating static visuals. In the Black Friday context, that means:
- Generating product posters from a short text description and one or more product photos.
- Creating ad visuals and promotional banners matching specific color palettes or layouts.
- Iterating on designs by adjusting the text prompt instead of manually rebuilding layouts.
The AI design flow on CapCut Desktop is simple:
| Stage | User input | AI output and manual edits |
|---|---|---|
| Start | Open the AI design tool and upload product images. |
AI generates one or more poster concepts for a Black Friday theme. |
| Prompting | Describe style, colors, mood, layout (e.g., “minimalist black and gold, 50% off badge, vertical layout”). | Designs adapt to the prompt, with typography and layout aligned to the description. |
| Refinement | Edit text, replace fonts, adjust stickers, tweak colors. | Use the background remover for clean cutouts and AI color correction to stabilize or shift colors. |
| Distribution | Export as image and share on social platforms. | Ready‑made assets for Instagram, Facebook, and other channels. |
AI video suite for Black Friday campaigns
CapCut Pro’s AI creation suite supports more elaborate Black Friday video setups:
- AI video generation: Turn text descriptions or product images into video clips using Veo 3.1 or Sora 2 models.
- Dialogue scenes: Use AI to script and generate dialogue‑style videos, useful for explainer ads or service pitches.
- AI fashion models and try‑ons: Produce virtual try‑on scenes and CGI‑style visuals for fashion‑focused sales.
CapCut’s own Black Friday how‑to flow for an online store is straightforward:
- Open a project and go to
Media→AI video. - Enter a text prompt describing the sale or upload product images as references.
- Select an AI model (Veo 3.1 or Sora 2) that fits the desired style.
- Click
Generateand wait for the promotional clip.
From there, the clip can be edited like any normal video: cutting to length, adding overlays, swapping music, and adding subtitles.
Creative library and e‑commerce templates
Black Friday is heavily template‑driven, and CapCut leans into that with a large set of themed elements:
- Ready‑made video templates labeled for Black Friday, sale banners, and “offer” formats.
- Background music and sound effects aligned with shopping and holiday themes.
- Effects and filters designed to highlight price tags, countdowns, and call‑to‑action text.
- Stickers and transitions that match discount messaging (“50% OFF”, “Limited time”, etc.).
This library is accessible in both the free online video maker and the desktop editor. Pro users gain additional premium templates and can export at higher resolutions, which is useful if the same content needs to appear on large displays or high‑quality ad placements.
Free Black Friday video maker in the browser
Alongside the Pro deal, CapCut promotes a free, browser‑based editor dedicated to Black Friday content. The Black Friday video maker runs entirely online and does not require a paid subscription.
The editor is template‑first: you start from a pre‑built Black Friday video, swap in media, and publish. It is aimed at users who want quick social posts or store promos without deep editing knowledge.
| Stage | What you do | Output |
|---|---|---|
| Template selection | Browse CapCut’s Black Friday templates and pick one that fits your brand colors and format (story, post, landscape). | A pre‑timed sequence with transitions and placeholder text ready to customize. |
| Customization | Replace media with your product photos or clips, edit discount text, adjust music from the royalty‑free library. | A store‑branded promo with consistent pacing and style. |
| Export and upload | Render the final video and upload it to Amazon, social platforms, or your own site. | Platform‑ready video files, without a watermark. |
All tracks in the integrated music library are royalty‑free for use in these videos, which removes a common licensing hurdle for small teams.
Black Friday templates and clips inside CapCut
Beyond the dedicated video maker, CapCut maintains galleries of Black Friday‑tagged templates and short clips. These live under “explore” pages focused on offers and promos.
| Gallery | Primary use | Typical assets |
|---|---|---|
| Black Friday offers templates | Generic sale and discount messaging for a broad set of products. | Short 6–20 second clips with “Black Friday sale” text, neon treatments, flyers, and stories. |
| Black Friday promo templates | More explicit promotional hooks around tech, AI tools, and bundles. | Templates referencing exclusive deals, early‑bird discounts, and bundles, including hooks for CapCut AI tools. |
These templates are free to apply. They let you build a full campaign with consistent motion graphics even if you are only using the free tier of CapCut.
Typical Black Friday use cases with CapCut
E‑commerce product marketing
For online stores, CapCut’s Black Friday feature set covers three core needs:
- Product videos: Short highlight reels showing items, price cuts, and key features using AI video or templates.
- Static promos: AI‑designed posters and banners for category pages or paid ads.
- Localized variants: Video translator and text tools to adapt the same campaign to multiple languages.
Social media promotions
For Instagram, TikTok, YouTube Shorts, and similar platforms, CapCut is built around short‑form content:
- Reels and stories built from Black Friday templates, customized with your media.
- Auto subtitles and text overlays to keep content effective even with the sound muted.
- On‑trend music and sound effects pre‑cleared for use.
Brand and ad campaigns
Larger brands or agencies can use the Pro tools to keep everything in one environment:
- Branded template sets that can be reused across multiple products.
- AI voiceovers for quick narrations without booking voice talent.
- Collaboration via CapCut’s cloud features to keep teams aligned on edits.
For Black Friday, CapCut’s strategy is straightforward: lower the entry cost into Pro on desktop with a 40% first‑month discount, while also promoting free, template‑driven tools and media libraries that make sale content fast to produce. If you are already using CapCut for everyday editing, the desktop‑only Pro deal is mainly about deciding whether those AI and export upgrades are worth exploring during the discount window.
