How ARC Raiders Ended Up in South Park’s “Turkey Trot” Episode

A fast-turn cameo shows how TV production timelines and game marketing can intersect on short notice.

By Pallav Pathak 2 min read
How ARC Raiders Ended Up in South Park’s “Turkey Trot” Episode

ARC Raiders made an on-screen appearance in South Park Season 28’s “Turkey Trot,” with the game shown multiple times as Tolkien Black plays it on an Xbox. The cameo includes footage displayed on a TV within the episode, treating the game as a real piece of pop culture rather than a throwaway reference.


What happened in “Turkey Trot”

The cameo is straightforward in execution: Cartman encounters Tolkien playing ARC Raiders, and the game remains visible across multiple scenes. It’s not an offhand mention or a generic controller gag. The show depicts the game itself, including what looks like in-game footage on a television screen.


The timeline was measured in days

The unusual part isn’t that South Park referenced a videogame. It’s how quickly the cameo came together. Ashley St. Germain described a tight sequence: South Park asked whether a character could play ARC Raiders on Monday, footage was delivered Tuesday, and the game appeared in the episode on Wednesday.

Image credit: Embark Studios

Why it’s notable for South Park’s production model

South Park has a long-running reputation for building episodes quickly to stay topical. Even with shifts in scheduling in recent seasons, the show’s process still supports late-breaking inserts. A videogame cameo with recognizable footage is a useful example because it requires more than a script change: someone has to clear usage, get assets in the right format, and integrate them into animation and edit.


Why this kind of cameo matters for a game like ARC Raiders

For a game, a cameo like this lands differently than a typical ad placement. It’s framed as something a character is spending time with, which implies familiarity and current relevance. That effect is stronger when the show uses footage rather than a fictionalized parody.

St. Germain also positioned the game’s public rollout around execution and community-led momentum, emphasizing focus on building the game and supporting it with a campaign designed to invite players in.


ARC Raiders’ current footprint in the mainstream

ARC Raiders is described as a widely played extraction shooter on PC and console, with 4 million copies sold and a reported peak above 700,000 concurrent players across platforms. In that context, a South Park cameo reads less like a random deep cut and more like the show reflecting what people are playing.

Image credit: Embark Studios

What to take away

The cameo isn’t a long-form collaboration or a branded in-game crossover. It’s a quick, concrete integration that depended on fast coordination and a production pipeline built to accommodate last-minute decisions. The end result is simple: in “Turkey Trot,” ARC Raiders shows up as a game the characters recognize, play, and keep on-screen long enough for viewers to notice it’s real.