Strava does not treat Black Friday as its only moment to discount a subscription. Instead, it runs a set of always-available offers around its core plans and occasionally layers on seasonal promotions or partner bundles.
Strava’s current subscription plans and pricing
Strava’s paid experience sits on top of a free tier that already lets you record activities and participate in the community. The subscription unlocks features like personalized routes, full segment leaderboards, detailed training analysis, custom goals, and long-term fitness metrics.
| Plan | What it is | Typical billing | Key notes |
|---|---|---|---|
| Individual Subscription | Full-featured Strava account for one person | $79.99/year + tax (listed as $6.67/month equivalent) | Includes a 30‑day free trial before billing starts |
| Family Subscription | Shared subscription for up to 4 accounts | $139.99/year + tax total (about $2.92 per person/month at four members) | Annual only, single organizer pays and adds others |
| Student Subscription | Discounted individual plan for verified students | $39.99/year + tax (about $3.33/month equivalent) | 50% off the individual annual price, with 30‑day trial |
| Strava + Runna bundle | Strava subscription bundled with Runna training plans | $149.99/year + tax (about $12.50/month equivalent) | Advertised as up to 60% off buying separately, annual only |
| Teacher / Military / Medical discount | Discounted individual plan for verified groups | 25% off the individual plan | Applies to individual plans only; not stackable with other discounts |
All of these are accessed through Strava’s subscription checkout, which offers a free 30‑day trial on individual and student plans before the first charge.
How Strava usually approaches Black Friday
Strava’s Black Friday presence has two distinct pieces: subscription discounts and sport challenges tied to partner brands.
- Subscription deals: These are often time-limited offers or codes surfaced through official emails, in‑app banners, and third‑party coupon aggregators. They tend to take the form of percentage discounts on annual plans or extended free-trial windows.
- Challenges and partner events: Strava regularly features Black Friday–themed challenges with brands like Rapha and Le Col, which reward riding or running a set distance over the holiday period with digital badges, prize draws, or brand-specific giveaways.
On the subscription side, promotions typically sit on top of the standard pricing rather than replacing it. For example, the individual plan remains positioned at $79.99/year, but a particular Black Friday window might unlock a code that reduces the first year’s bill or expands the trial.
Active Strava subscription discounts that matter more than a one-day sale
For many people, the built-in long-term discounts are worth more than a short Black Friday cut, particularly if you are willing to commit to a year or share with others.
| Discount type | Who it targets | Approximate savings vs. full annual price | How it works |
|---|---|---|---|
| 30‑day free trial | New individual and student subscribers | One free month before $79.99/year or $39.99/year billing | Start a subscription, get a reminder two days before trial ends, then auto‑bill unless cancelled 24 hours in advance |
| Student 50% off | Verified students | Reduces annual price from $79.99 to $39.99 | Verification is required; the plan remains annual only |
| Teacher/Military/Medical 25% off | Verified teachers, military members, medical professionals | Quarter off the standard individual subscription | Verification unlocks reduced individual pricing; discount does not combine with other offers |
| Family plan effective discount | Groups of up to four people | Per-person price drops from $79.99/year to about $35/year at four members | One organizer pays $139.99/year and invites up to three others, spreading the cost |
| Strava + Runna “up to 60% off” bundle | Runners wanting integrated coaching and Strava features | Up to 60% compared with paying for each service separately | Annual bundle at $149.99/year combines Strava subscription with Runna training plans |
These discounts are structurally different from a one‑time Black Friday code: they anchor ongoing lower pricing for specific groups or configurations, and they are visible all year rather than only in November.
What recent users have seen around Black Friday
Recent subscriber chatter shows a consistent pattern: many people look for a dedicated Black Friday deal in the days leading up to the holiday, keep refreshing Strava’s pages and social channels, and sometimes come away empty‑handed or finding only the standard 30‑day trial. Others recall seeing a promotion go live on the actual Friday itself, not days in advance.
That uncertainty is partly why some users now treat the Family Subscription as their main savings strategy, organising small groups to share the $139.99/year bill and bring individual costs down into the mid‑$30s range for a full year of access. Instead of waiting on a code that may or may not appear, they lock in a predictable effective discount by default.
How Strava’s Black Friday challenges fit in
Alongside discounts, Strava has used Black Friday as a moment for community distance challenges tied to partner brands. A notable example is the Rapha Black Friday Ride, which set a collective target of one million kilometres ridden in exchange for funding bikes for World Bicycle Relief. That event required participants to:
- Log at least 1km of riding during the set challenge window.
- Upload rides within three days of the challenge ending.
- Use GPS or virtual ride types; manual entries did not count.
- Keep activity privacy set to “Everyone” so the distance contributed to the shared goal.
The reward in that case was not a subscription discount but a digital completion badge and contribution to a charity‑oriented milestone. Strava has repeated the basic format with other brands, including Le Col around Black Friday, reinforcing the platform’s habit of turning the shopping weekend into a performance goal as much as a pricing event.
Where coupon sites fit into Strava’s Black Friday picture
Large coupon aggregators often highlight Strava around Black Friday and Cyber Monday, listing things like “up to 60% off plans,” “20% off Cyber Monday discounts,” or “30% off now” under Black Friday labels. These sites track a mix of:
- General Strava offers that already exist on the subscription page, such as the 60% framing for the Strava + Runna bundle.
- Short‑term code campaigns that may only apply to new accounts or specific regions.
- Broad marketing copy pointing users toward Strava’s free tier or free trial rather than a unique sale price.
Because these pages aggregate many merchants, they frame Strava beside more traditional retail sales with steep headline percentages, even when the underlying Strava offer is really a standard bundle, student rate, or trial.
How to decide whether to wait for Black Friday or subscribe now
The practical question for most people is whether it is worth holding off until late November in the hope of a better rate. A simple way to think about it:
| Scenario | What matters most | What usually makes sense |
|---|---|---|
| You qualify as a student | Lowest price over a full year | Use the 50% student subscription with its 30‑day trial; it undercuts most short‑term offers |
| You can assemble a group of four | Effective per‑person cost | Take the family plan and split $139.99/year; you land near $35/year per person regardless of Black Friday |
| You want structured run coaching | Access to both Strava and training plans | Consider the Strava + Runna bundle and evaluate whether its “up to 60% off” framing matches your needs |
| You are unsure you will stick with it | Ability to cancel without overpaying | Start the free 30‑day trial on the individual plan and cancel at least 24 hours before billing if it is not a fit |
| You only use basic tracking and social features | Cost vs. marginal benefit | Stay on the free tier; Black Friday discounts matter less if the subscription tools are not critical for you |
For users who do not fall into a discount category and do not have a group for the family plan, waiting until Black Friday can pay off occasionally, but it is not guaranteed. The safest strategy is to treat the standard trial and plan discounts as the baseline and view any November promotion as a bonus rather than something to count on.
Strava’s Black Friday presence is ultimately less about headline-grabbing flash sales and more about fitting the subscription into different budgets year‑round: trials for the curious, half‑price plans for students, modest breaks for teachers and service workers, and shared billing for small groups. The Black Friday weekend might layer a code or two on top of that, but the bigger savings are already baked into how its plans are structured.
