Grok Imagine, the latest addition to xAI’s Grok suite, now brings AI-powered video and image generation directly to mobile users on iOS and Android. This new tool is positioned as a fast, flexible content generator, letting users turn text prompts and static images into short, animated clips with audio in just seconds. The rollout prioritizes SuperGrok Heavy and Premium+ subscribers, reflecting xAI’s push for exclusivity and early adopter engagement.

Rapid AI Video Creation on Mobile

Grok Imagine’s primary advantage is its speed. Users can generate images and convert them into six-second videos—complete with AI-generated audio—at a pace that outstrips many competitors. While Google’s Veo 3 and OpenAI’s Sora offer more advanced video generation from text prompts, Grok Imagine streamlines the process for meme creation and social sharing. The workflow is simple: submit a detailed text prompt or upload an image, select your favorite result, and tap to animate it into a video. The app supports voice commands for hands-free operation, further simplifying content creation.

How to Use Grok Imagine

Step 1: Update your Grok app to the latest version on iOS or Android. SuperGrok Heavy and Premium+ users will see the new Imagine tab at the top of the interface.

Step 2: Choose Imagine to begin creating. Enter a text prompt, upload an image, or use the voice input feature to describe what you want to generate. The app returns several image options within seconds.

Step 3: Select an image to animate. Tap Make video and pick a style: Custom, Spicy, Fun, or Normal. The video will generate automatically, usually in less than 30 seconds, and can be downloaded or shared directly from the app.

Step 4: For image-to-video conversion, tap the photo icon with a plus sign on the app’s main screen, upload your chosen image, and let Grok Imagine transform it into an animated video clip with sound effects.

Key Features and Creative Modes

Grok Imagine focuses on fast, shareable content. The tool is especially effective for generating memes, stylized clips, and anime-inspired videos. Its “Spicy Mode” enables less restricted, adult-themed content—though some moderation remains, particularly for celebrity likenesses and explicit prompts. The app’s auto-generation feature keeps producing new variations as you scroll, making it easy to iterate on ideas.

Audio integration is built-in, with Grok Imagine automatically syncing soundtracks to match the mood of each video. While the audio quality and relevance currently lag behind what’s possible with Google Veo, the feature adds a dynamic layer to otherwise static images.

Comparing Grok Imagine to Leading AI Video Tools

Grok Imagine’s streamlined approach stands out for speed and ease of use. However, its capabilities are more limited than those of Google Veo 3 and OpenAI Sora. Veo 3 can generate fully realized videos directly from text, producing lifelike results and synchronized, coherent audio. Sora similarly outperforms in realism and prompt fidelity, especially for complex scenes or cinematic effects.

Grok Imagine requires users to first generate or upload an image before animating it, which puts it a step behind true text-to-video systems. The resulting videos often display telltale AI artifacts, and longer or more complex prompts may not be fully realized in the final output. Audio is currently restricted to generic effects or gibberish, rather than meaningful dialogue or realistic soundscapes.

Despite these limitations, Grok Imagine excels in generating quick, playful content—particularly memes and anime-style clips. For users seeking rapid, viral-ready videos, the tool’s speed and simplicity are a strong advantage.

Subscription, Access, and Beta Details

Grok Imagine is currently available to SuperGrok Heavy and Premium+ subscribers. SuperGrok costs $30/month (or $300/year), while Premium+ is priced at $40/month (or $395/year). Daily video rendering limits are set at 50 for Premium, 100 for Premium+, and 500 for Heavy users. If you’re not yet eligible, you can join the waitlist from within the Grok app, or try a demo version online via grokimagineai.com.

To join the waitlist, update the app and navigate to Imagine, then select Join Waitlist. Public access is expected to expand in the coming months, with broader rollout slated for October 2025.

Creative Use Cases

  • Turning static images, such as childhood photos or profile pictures, into animated, shareable videos.
  • Converting memes into short, looping clips with sound for social media.
  • Generating playful or edgy content using Spicy Mode, within moderation limits.
  • Rapid prototyping of product videos, storyboards, or viral content ideas.

Performance, Strengths, and Drawbacks

Grok Imagine’s core strength is its speed—the platform produces images and videos in a fraction of the time required by most rivals. The interface is intuitive, and the auto-generation of new variations encourages creative experimentation. For meme creators, anime fans, or users seeking quick social content, Grok Imagine streamlines the process and lowers the barrier to entry.

However, the tool’s realism, prompt accuracy, and audio quality currently lag behind more advanced AI video generators. Complex scenes or nuanced storytelling may not translate well, and there are still visible AI artifacts in many outputs. The system’s moderation is less strict than industry standards, which could raise concerns around deepfakes or inappropriate content, especially as the platform scales.

Grok Imagine delivers on speed and meme-making, but those seeking cinematic or highly realistic AI video will find Google Veo and OpenAI Sora more capable for now. Still, Grok Imagine’s rapid-fire creativity and playful modes make it a compelling tool for quick, shareable content—and it’s likely to improve quickly as xAI continues to iterate.