IKEA and Xbox are making furniture together. Both brands confirmed the partnership on Instagram, with a teaser so short it barely qualifies as a product reveal, and the collection itself is built around 25 years of Xbox hardware design. The full lineup stays hidden until Gamescom.
Quick answer: The Xbox x IKEA collection gets its full reveal on August 26th at Gamescom in Cologne, Germany. Two pieces have been shown so far — an oversized thumbstick that appears to work as a stool, and a green D-pad cushion. No price, product names, or on-sale date have been given.
What the Xbox and IKEA teaser actually shows
The announcement post was two emoji — a game controller and a green heart. The clip that came with it opens on a tight crop of a ridged circular surface, flares to white, cuts to a green cushion shaped like a D-pad, and ends on the two logos side by side. That is the whole thing. No collection name, no lineup, no price.
That ridged circle is the top of a heavily scaled-up Xbox controller thumbstick. Judging by its proportions and height, it functions as a stool rather than décor. The D-pad cushion is the second confirmed piece, and it is the only one shown in full.
A black version of the D-pad cushion has circulated in images said to show the Gamescom booth, but it does not appear in the teaser either company posted. Since the show has not opened yet, treat anything outside the official clip as unverified.
IKEA has only said that the two design teams worked on the range together. The comment section did the rest of the talking. Someone asked whether it has to be assembled, and IKEA replied with a shrug emoji. A four-word comment reading “so we’re teasing furniture” cleared 1,800 likes. Xbox replied under its own post with “Hej,” Swedish for hi.
Confirmed vs. unconfirmed details
| Detail | Status |
|---|---|
| Partnership between Xbox and IKEA | Confirmed by both brands |
| Design theme | Inspired by 25 years of Xbox hardware |
| Oversized thumbstick (stool) | Shown in official teaser |
| Green D-pad cushion | Shown in official teaser |
| Black D-pad cushion | Not shown in the official teaser |
| Full reveal | August 26th, Gamescom, Cologne |
| Collection name | Not announced |
| Pricing | Not announced |
| On-sale date and markets | Not announced |
| Total number of pieces | Not announced |
Note: there is almost certainly more to the range than a stool and a couple of cushions, but nothing beyond those two pieces has been formally shown.
Where to see the collection at Gamescom
Gamescom runs August 26th through 30th at Koelnmesse in Cologne, Germany. Attendees will be able to get hands-on with the furniture during the show, which is the first point at which anyone outside the two companies sees the pieces in person.
Xbox is set up in Hall 7 with 25 games across 140 gaming stations, including playable builds of Call of Duty: Modern Warfare 4, Fable, and Gears of War: E-Day. The furniture reveal sits inside that same showing.
IKEA’s earlier gaming furniture, for context
This is not a first attempt at the category. IKEA has been building gaming-specific furniture for years, mostly around desks, storage, and seating rather than novelty shapes.
| Range | Details |
|---|---|
| Republic of Gamers collaboration | IKEA’s first gaming series, developed with ASUS ROG and rolled out from 2021 |
| BRÄNNBOLL | 20-piece line launched September 2024, built around a foldable gaming table that conceals a PC tower |
| PS 2026 chair | Bright green chair currently in the catalog |
| Pull-out desk | Compact desk aimed at small-apartment setups |
The BRÄNNBOLL range leaned into color — orange, blue, and green — along with display cabinets, ergonomic chairs, an 8-bit patterned rug, and an inflatable lounge chair that nodded back to IKEA’s mid-1990s attempt at inflatable furniture. The Xbox collection looks like a different exercise: brand-specific shapes rather than a general-purpose gaming setup.
Why the timing lines up with Xbox’s 25th anniversary
Xbox turns 25 on November 15th, and the furniture is explicitly framed around a quarter-century of its hardware. A translucent green Series X25 Limited Edition console is due in select markets around that anniversary.
The IKEA deal also arrives in the middle of a run of non-gaming tie-ins. A McDonald’s collaboration was detailed days earlier, covering menu items in the UK and Ireland themed on Xbox franchises, along with codes for in-game items in Fallout 76, Halo: Campaign Evolved, and other titles.
Until August 26th, the thumbstick stool and the green D-pad cushion are the only pieces anyone can point to with confidence. Everything else — how many items there are, what they cost, and which countries get them — waits for the show floor.
