Wonderland event
Wonderland Launch — What It Included
Wonderland, the Roblox experience built by ScaryPlay, opened to the public on August 14, 2026, capping what the developer described as more than two years of development. The debut was run as a timed launch event so players could be there for the first hours, and it wrapped in the early morning of August 22.
Interest ran high going in: the launch drew about 110,000 players marking themselves as interested. Since opening, the game has pulled in about 26,000,000 visits and about 290,000 favorites, with roughly about 13,000 in-game at a time as of August 24.
![Artwork for the [RELEASE] WONDERLAND event in Wonderland](https://static.allthings.how/wp-content/uploads/2026/07/ath-3f674fe83a-3f674fe8.png)
Wonderland
[RELEASE] WONDERLAND
Wonderland is releasing!
Aug 14, 3:00 PM – Aug 22, 1:55 AM ET
A new social game launches after years of development, opening to players for the first time.
Roblox and the games named here are trademarks of their respective owners. AllThingsHow is not affiliated with or endorsed by Roblox Corporation or the game developers.
What the launch covered
This wasn’t a limited seasonal drop with its own reward track — it was the debut of the game itself. The developer’s listing framed it simply as Wonderland opening “to the public” for the first time, with an invitation to be among the first through the door. For players who had followed the long development, the event marked the moment the experience became freely playable, rather than any one-off item or currency giveaway.
When it ran
The launch event ran from August 14 at 3:00 PM ET to August 22 at 1:55 AM ET — a little over a week. The card above listed that window across the major world time zones, so players outside North America could line the opening up against their own clocks. Because the game stays open after the event, there was no hard cutoff on playing Wonderland itself; the timed window simply marked the official debut.
How it fit the game’s rhythm
ScaryPlay moved quickly after launch. Two content updates were lined up within weeks of the debut — New Monsters, running in late August, and Skilltrees in early September — landing roughly a week apart. That early cadence points to a plan to keep building on Wonderland steadily rather than leaning on the launch spike alone.
Wonderland launch: FAQ
When did the Wonderland launch event end?
The Wonderland launch event ended on August 22, 2026, at 1:55 AM ET, after opening on August 14.
What was the Wonderland event?
It was the public release of ScaryPlay’s Wonderland, marking the game’s debut after more than two years of development — not a limited in-game reward event.
How long did the Wonderland launch run?
About eight days, from August 14 to August 22, 2026. It was a timed window around the debut, though the game stayed playable afterward.
What’s next for Wonderland?
Two updates are already scheduled: New Monsters in late August and Skilltrees in early September, keeping new content coming roughly a week apart.