Greenville event
Greenville New American Brand Soon: Start Time & Countdown
Greenville is lining up its next content drop, New American Brand Soon, and this one puts Lincoln behind the wheel. The developer’s schedule has the update opening on August 22 at 4:00 PM ET and running through September 12, adding a fresh batch of American luxury cars alongside a handful of extra Ford trims. As of August 22, it hasn’t started yet, so the page below covers when it begins and what to expect once it does.
Greenville is one of Roblox’s longest-running driving and roleplay games, with over 1.4 billion visits and millions of favorites to its name, and several thousand people are usually in game at any given moment (about 11,000 right now). Interest in this update is already high, with more than about 95,000 players marking themselves as going.
Greenville
NEW AMERICAN BRAND SOON!
New Lincoln cars soon!
Aug 22, 4:00 PM – Sep 12, 4:00 PM ET
Lincoln vehicles and additional Ford trim variants arrive, along with a new server creation menu for roleplay.
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What’s in the update
The headline addition is Lincoln, which the developer’s listing frames as “pure American luxury” joining the garage. Beyond the new brand, the update rounds out a few existing vehicles and adds a roleplay tool players have asked about for a while. Here’s the breakdown:
- Lincoln lineup — a new set of American luxury cars arriving as the update’s centerpiece.
- Extra Ford trims — additional trim variants for a few cars already in the game, including the 2022 Ford Explorer.
- Server menu — a new menu for creating and hosting your own servers, aimed squarely at roleplay sessions.
When it runs
The window opens August 22 at 4:00 PM ET and closes September 12 at 4:00 PM ET — three weeks. Because it’s a three-week run, there’s no need to jump in the moment it drops; the opening days are usually the busiest, so if you’d rather explore the new Lincolns without packed servers, waiting until the first rush settles is a reasonable call.
How it fits Greenville’s rhythm
This drop lands close on the heels of Ford Has Arrived, which wrapped on August 15, making Lincoln the second American marque added in as many updates. Looking back over the year — the Fictional Cars Update in May, two licensed brands at the end of that month, and the July 4th update — Greenville has settled into a cadence of a new vehicle or content drop roughly every few weeks, usually built around a real or fictional automaker. New American Brand Soon continues that pattern and pairs it with the server menu, which broadens the game beyond just the cars.
FAQ
When does the Greenville New American Brand Soon event start?
It starts on August 22 at 4:00 PM ET, according to the developer’s schedule.
When does the New American Brand Soon event end?
The update is scheduled to run until September 12 at 4:00 PM ET, giving players three weeks to check out everything it adds.
What do you get in the New American Brand Soon update?
You get a new Lincoln lineup of American luxury cars, extra Ford trim variants for a few existing vehicles including the 2022 Ford Explorer, and a new server menu for creating and hosting your own roleplay servers.
Is the Greenville New American Brand Soon event live yet?
Not yet — it’s scheduled to go live August 22 at 4:00 PM ET.