A missing dog poster shows up on the notice board in Shift at Midnight, promises a $50 reward for a brown Labrador named Guillermo, and then leads nowhere. The reward looks like a lifeline when your pet’s surgery bill is closing in, so it is natural to drop everything and comb the forest. That effort is wasted.
Quick answer: Guillermo cannot be found. There is no in-game model of the dog, no working way to call the number on the poster, and no payout has ever been recorded. Treat the poster as background lore and ignore it.
What the missing dog poster says and when it appears
The poster describes Guillermo as a brown Labrador wearing a yellow collar. It offers $50 for information and lists a phone number. It goes up on the notice board on night 10, sitting alongside your shift briefings rather than arriving as a normal Store Manager side request.
One practical warning before you read it. Opening the notice board starts the shift immediately, so grab your Tokens first and check the board second. Otherwise you lose the chance to search for Tokens that night.
Why Guillermo can’t be found
Reading the poster does not unlock any dialogue option to investigate customers, and it never opens a way to dial the listed number. Coordinated group searches through the forest and along the road have turned up nothing since launch. No screenshot of a pickup and no screenshot of the $50 payout exist, which is telling in a game where players track every dime.
The clearest evidence is the poster itself. There is no button to call the owner, because there is no dog on the map to return. The community running the game has confirmed to newcomers that Guillermo is not a findable entity. It reads as a red herring built for atmosphere, likely tied to a customer who was swapped out by a doppelganger, leaving the dog ownerless in the story.
Guillermo, Tofu, and your own pet are three different dogs
These three keep getting mixed up, and separating them clears most of the confusion around the poster.
| Dog | What it is | What you do with it |
|---|---|---|
| Guillermo | Brown Labrador with a yellow collar on the missing poster | Nothing. It cannot be located or claimed. |
| Tofu | Service dog sent in by a man who can’t leave his house | Serve it as a normal customer. The game tries to bait you into shooting this harmless dog, so don’t. |
| Your pet | The companion you adopt at the start (cat, dog, or goose) | Pay its medical bills so it survives. This is the whole reason you took the job. |
Note: Tofu is a different breed from the poster dog, which is one reason the “the missing dog is really the service dog” theory falls apart. Nothing you do with one dog affects the others.
The dog is not required for the True Ending
Your ending depends on two things, and the dog is not one of them. Story Mode runs 13 shifts, and your outcome is set by whether you call Sheriff Clyde and whether your personal funds reach the $250 needed for your pet’s surgery. You get the surgery warning after Shift 10, leaving three nights to close the gap.
| Ending | What you do | Outcome |
|---|---|---|
| True Ending | Don’t call Clyde, hold $250 or more after Shift 13 | Clyde and your pet both survive |
| Grave Decision | Call Clyde after Shift 12 | Your pet survives, Clyde dies |
| Empty Home | Don’t call Clyde, finish under $250 | Clyde survives, your pet dies |
Store funds, meaning your quota and shopping balance, do not pay for the surgery. Only personal funds count. And if you kill Clyde yourself, all three ending achievements are voided, because there is nobody left to call.
How to raise the $250 without the poster reward
Since the $50 is off the table, the surgery money comes from your $10 daily wage plus 10 percent of store revenue whenever you beat quota. Keep those two pools separate in your head. Spending your shopping balance does not touch your personal funds, and vice versa.
| Income source | Payout | Key detail |
|---|---|---|
| Rats | $3 each | Pick one up and throw it in the dumpster. Killing it drops the value to $0.10 for a body part, so never kill it. |
| Cockroaches | $0.20 each | Splat one with the mop for $0.10, then clean the stain it leaves for another $0.10. |
| Stains and limbs | $0.10 each | Bag limbs instead of destroying them with melee weapons. It adds up across 13 shifts. |
| The wheel | Up to $10 to store revenue | Once every hat is unlocked, hat spins refund your five Tokens, lowering the risk. |
Tip: the game only saves at the end of a day. If the wheel spins badly or you shoot a human by mistake, quit to the menu and the day restarts clean. Use this early and often, because failing the whole run sends you all the way back to the tutorial.
Co-op and patches don’t change the outcome
Playing in co-op makes no difference to the poster. Full teams searching together have come back empty, exactly like solo runs. The most recent update, released on July 25, covered fixes and balance only, including main menu crashes on rejoin, a customer dialogue soft-lock, six-player Endless Mode, a black screen entering Shift 10, enemies stuck on barricades, and monster health tuning. None of it added a way to find the dog.
So the honest read is straightforward. Guillermo is a piece of the store’s grim scenery, not a task to complete. Put your attention on verifying customers, keeping your personal funds intact, and reaching $250 by night 13. That is what actually decides whether your own pet makes it out.
