Dress To Impress
Dress To Impress: Treasure Hunt Start Time and Countdown
Dress To Impress is heading back out to sea at the end of August. Scarlet Fierce’s Treasure Hunt, a returning quest event, is set to open on August 29, 2026, giving players a fresh reason to log back in now that the long Brazil-themed Summer Update has wrapped. It all plays out in one of Roblox’s biggest experiences, with more than about 11,000,000,000 lifetime visits and over about 7,200,000 favorites.
Right now about 83,000 players are in the experience, keeping Dress To Impress among the platform’s most active games even between big content drops. Treasure Hunt has already pulled about 100,000 sign-ups ahead of its return, a solid turnout for a weekend quest, though it sits well below the numbers the headline Summer Update drew over the summer.
We update this page as Dress To Impress adds or changes events. Last updated August 24.
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Upcoming events1 scheduled
🏴☠️ Treasure Hunt 🏴☠️
🏴☠️ Treasure Hunt 🏴☠️
Aug 29, 11:00 AM – Sep 4, 11:00 AM ET
Treasure hunt returns to the game with collectibles and secrets.
Recently ended2 wrapped
QoL & Rework Update 🛠️✨
Quality of Life
Aug 8, 11:00 AM – Aug 15, 11:00 AM ET
Update includes gameplay reworks, new toggles, and quality-of-life improvements.
Summer Update 🇧🇷🌴
Summer Update!
Jul 4, 11:03 AM – Aug 22, 5:15 PM ET
Dress To Impress adds Brazil-themed locations and fashion items.
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Dress To Impress event schedule
Treasure Hunt
Treasure Hunt is a returning quest event built around Scarlet Fierce and her search for lost treasure. It is scheduled to open on August 29, 2026 (11:00 AM ET / 3:00 PM UTC) and run through September 4, 2026 (11:00 AM ET), a roughly week-long window that covers the weekend and the days on either side. The developers hint that beyond the treasure itself there are hidden secrets for the sharpest players to uncover.
As a quest, it is a different flavor from the game’s usual themed wardrobe drops — players work toward objectives rather than just showing off a seasonal look. It is a repeat outing rather than a debut, so returning players will already know the format from its earlier run. Interest is climbing toward the start date, sitting at about 100,000 sign-ups; the exact start and end times are in the schedule above.
Summer Update (Brazil)
The Summer Update, the game’s long Brazil-themed season, has now ended. It ran from July 4, 2026 (11:03 AM ET) to August 22, 2026 (5:15 PM ET) — close to seven weeks, which made it a full season rather than a quick limited-time event. It leaned on Brazilian fashion, color, and beachside atmosphere on the runway, and it was comfortably the biggest thing the game has run recently: roughly 2.5 million players signed up to be notified about it, one of the larger turnouts for a single Roblox experience event.
QoL & Rework Update
Between the season and the treasure hunt, the developers ran a quality-of-life and rework pass from August 8, 2026 (11:00 AM ET) through August 15, 2026. It focused on reworks, new toggles, and smaller quality-of-life changes rather than fresh themed content, and its sign-ups — more than 470,000 — landed well behind the Summer Update’s turnout, which fits a maintenance-style update rather than a headline event. It has since finished.
Frequently asked questions
When does the Dress To Impress Treasure Hunt start?
Treasure Hunt is scheduled to begin on August 29, 2026, at 11:00 AM ET (3:00 PM UTC) and run through September 4, 2026. It is a returning weekend quest event, so its window is short compared to the game’s seasonal updates. The exact times are in the schedule above.
What time do Dress To Impress events usually start?
The August quality-of-life pass and the upcoming Treasure Hunt both opened, or are scheduled to open, at 11:00 AM ET (3:00 PM UTC); the Summer Update started a few minutes later, at 11:03 AM ET.
How many players does Dress To Impress have?
about 83,000 players are typically in the experience at once, and Dress To Impress has passed about 11,000,000,000 lifetime visits with over about 7,200,000 favorites, putting it among Roblox’s most played titles.
Is the Dress To Impress Summer Update still running?
No. The Summer Update ended on August 22, 2026, after a run of nearly two months. The next event on the calendar is the returning Treasure Hunt, which opens August 29, 2026. We update this page as new events are added.