The most expensive version of EA Sports FC 27 now carries a higher price than the top edition of Grand Theft Auto VI, and that single fact has driven most of the noise around this year’s football release. Electronic Arts introduced a new tier called the Ultimate Plus Edition, and its $149.99 sticker sits well above what Rockstar is charging for its far larger, once-a-decade blockbuster.
Quick answer: EA Sports FC 27 Ultimate Plus Edition costs $149.99 (£139.99), which is $50 more than the $99.99 GTA VI Ultimate Edition. The extra money buys digital Ultimate Team bonuses, not extra gameplay, and the bundle is only sold through August 31, 2026.
EA Sports FC 27 edition prices
EA Sports FC 27 ships in three editions. The Standard and Ultimate tiers follow the pricing the series has used before, while the Ultimate Plus tier is the new addition that pushes the ceiling up. You can see the full lineup on the official EA Sports FC 27 page.
| Edition | Price (USD) | Price (GBP) |
|---|---|---|
| Standard | $69.99 | £69.99 |
| Ultimate | $99.99 | £99.99 |
| Ultimate Plus | $149.99 | £139.99 |
The game launches on September 25, 2026, with early access starting September 18, and it arrives on PC, PlayStation, Xbox, and Nintendo Switch.
What the Ultimate Plus Edition includes
The extra $50 over the Ultimate Edition mostly buys digital rewards aimed at Ultimate Team, not new modes or features. The package bundles the base game with a stack of in-game currency, season passes, and player picks.
- The base game (worth £69.99/$69.99).
- FUT 85+ International Icon Player Pick (untradable).
- Hall of FUT Player Pick (untradable).
- Seasons One to Five of the Premium Pass (worth roughly £45/$50).
- 10,000 FC Points (worth roughly £80/$90).
- An additional FUT Player Evo slot.
- Up to seven days of early access.
- FUT 93+ Icon Player Pick, plus Dribbling and Physical stat Evos, for EA Sports FC 26.
- All the Standard and Ultimate Edition content for The Grounds and Career.
The 10,000 FC Points are handed out across five months, compared with 6,000 points over three months in the regular Ultimate Edition. That difference is the main reason the top tier appeals to players who already spend on Ultimate Team.
The August 31 pre-order deadline
The Ultimate Plus Edition is not a permanent listing. It is sold only from July 23 through August 31, 2026, and all the pre-order content tied to it also expires on August 31. That short purchase window is a deliberate push to make buyers decide quickly before the option disappears.
Instead of locking content behind a separate paywall after launch, EA is using this limited availability as the pressure point. A lot of the backlash targets that tactic specifically, not just the number on the price tag.
How the $149.99 price compares to GTA VI and NBA 2K
Grand Theft Auto VI, which releases November 19, 2026, tops out at $99.99 for its Ultimate Edition. That makes EA Sports FC 27’s Ultimate Plus Edition roughly 50% more expensive than the priciest version of one of the most anticipated games ever made. It also lands $20 above the Super Deluxe edition of Borderlands 4.
EA is not alone at this price point. Take-Two has already set a $149.99 Ultra Edition for the next NBA 2K game, so two major annual sports franchises now share the same ceiling. Both series lean heavily on recurring spending, and Take-Two reported that 78% of its fiscal 2026 net bookings came from recurrent consumer spending, including in-game purchases. If these editions sell, $150 could become a standard price for yearly sports titles.
Is the Ultimate Plus Edition worth it?
The math depends entirely on how you play. For $149.99, the bundled content is valued at roughly $210 once you count the base game, and subscribers to EA Play save an extra 10% on top. If you already planned to buy multiple season passes and a large chunk of FC Points, five Premium Season Passes and 10,000 FC Points can outweigh the higher upfront cost.
For everyone else, the value falls apart. Casual players and anyone who skips Ultimate Team spending get little from the extras, since the perks are digital currency and player picks rather than new gameplay. Seven days of early access is common across the industry and rarely carries this kind of premium on its own.
The wider frustration comes down to a familiar pattern. Football fans see the price climbing year after year while the core game feels largely the same, and with eFootball no longer a serious rival, EA faces little pressure to hold prices down. Whether the $150 tier sticks around or gets scaled back after this reaction is still an open question, but the reception makes clear that a lot of players see this as the moment annual sports pricing crossed a line.
