Facebook-owned Instagram has announced its own IGTV video service that competes directly with YouTube. The new service lets creators upload videos of up to 1 hour in length.

You can get IGTV on your iPhone and Android devices with the dedicated IGTV app launched by Instagram earlier today. Below are the links to respective stores to download IGTV:

Once you’ve IGTV installed on your device, you can sign-in with your Instagram account and start using the app right away.