No next update date is confirmed for the Early Access Roblox game, but every headline in the current ending can be triggered now.
No next update date is confirmed for the Early Access Roblox game, but every headline in the current ending can be triggered now.
by AllThingsHow Staff · Edited by Pallav Pathak
Say Cheese is a Roblox camera game in Early Access. You don’t walk around as a character. You aim a floating viewfinder at a crowd of circle and square “peeps,” snap a photo, and the shot runs as a headline on a big TV in the middle of the field. Each headline changes how the crowd behaves. Keep feeding the TV fear and anger, and the whole population turns on itself. The game is a Roblox recreation of We Become What We Behold.
Quick answer: No official date for the next Say Cheese update is currently confirmed. The game still carries the “Early Access” label and tracks 12 endings, so the current build is the one to play.
Say cheese = When is the next update?
Say Cheese update status in Early Access
The game itself shows where it stands. An “Early Access” tag sits in the interface. The pause menu counts endings against a total of 12, and a fresh save reads “0 / 12 endings found.” There is also a Gallery tab in the Roblox menu that is meant to store your captures. Before you take any captures, it reads “Nothing here… yet. Take your first captures then return to review, and share with your friends.”
None of that comes with a date for the next patch. Until one is announced, the useful thing to know is how the existing chain of headlines works. Each photo leads to the next one, and the chain ends in the violent collapse described below.
Say Cheese controls and on-screen buttons
Everything happens through the camera. A rectangular reticle with corner brackets marks what will end up in the photo. Whatever you frame and capture appears on the central TV as a hashtag headline. A few buttons stay on screen the whole time:
Hint and Skins sit along the top of the screen.
ALL HINTS, PET and SCARE ALL sit in a panel on the left.
PET makes a peep affectionate, and a heart floats above its head.
The pause button is in the upper right. On the pause menu, press P to resume.
The camera reticle in the crowd, with the left-side button panel visible.Using PET makes a peep affectionate and puts a heart above it.
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What makes a photo count in Say Cheese
The TV only cares about drama. If you photograph a peep that is just standing around, whether it is smiling, sad or dozing, the game tells you “(ya gotta catch ’em doing *something* interesting…)” and nothing changes. Later in the chain, the requirement gets narrower and the prompt becomes “(ya gotta catch ’em *yelling* at others).” That means only an active shouting match will move the story forward.
An idle, sleepy peep in the frame does not count as news.The tip that appears when a photo has nothing interesting in it.
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Two other shots also fail on purpose:
What you photograph
What the TV shows
Empty grass
“#WOWWEE, IT’S NOTHING”
Peaceful couple with a sign
“peace is boring. violence goes viral.”
Idle or happy peep
Tip to catch something interesting
The peace couple is the clearest example of how the game works. You can point the camera at calm, kind behavior, but the broadcast won’t run it. Your only way forward is to escalate.
Photographing the peaceful couple gets turned down by the broadcast.
Say Cheese walkthrough: Every headline in order
You don’t need any items or upgrades for this. The sequence below works on any field. Peeps wander around between shots, so expect to scan the crowd for the right moment before each capture.
Center the frame on the peep wearing a top hat and monocle, then take the photo. The TV airs “#OOH NICE HAT” and every peep starts wearing a hat. Keep track of this peep, because it comes back at the end.
Find the circle and square couple with hearts over their heads and photograph them. The broadcast reads “#GROSS, GO GET A ROOM.” This is the first headline that turns something harmless into contempt.
The heart-marked couple lined up in the viewfinder.
After the peeps finish talking, look for a hat-wearer beside peeps without hats. Take a photo of the group and broadcast “#nvm hats aren’t cool anymore.” The peeps will remove their hats and target anyone who keeps one on, saying things such as “Hats ain’t cool no more, haven’t you heard?”
Peeps chatting while you search for the right hat shot.Lining up a pair of peeps in the crowd.
Catch two square peeps posing together. Peeps that want to be on camera say things like “say cheese!”, “hi mom!” and “is this for TV?” Capturing the pose airs “#PEEPS SAY CHEESE.”
Peeps posing for the camera after calling out “say cheese!”A peep asking “is this for TV?” inside the frame.The “#PEEPS SAY CHEESE” headline after the posing shot.
Scan the crowd for a nervous circle backing away from a square, then photograph it. The headline “#CIRCLE FEARS SQUARES” is where the circles-versus-squares split begins.
Scanning for a circle that is shying away from a square.
Wait for a red-faced circle to start yelling at a square, then take the shot. A circle that is only upset won’t count, because at this stage the game wants peeps caught yelling at others. A successful capture airs “#CIRCLES HATE SQUARES.”
Aiming at an angry circle while it shouts.“#CIRCLES HATE SQUARES” as circles confront squares.
Turn the camera on the squares shouting back at circles. Capturing red-faced squares mid-yell airs “#SQUARES HATE CIRCLES.” With both sides openly hostile, the field splits into two camps.
Squares yelling back at circles, ready for the next headline.Circles and squares lined up on opposite sides of a divide.
Find the one smiling circle still shouting “cheeeese!” in the middle of the fighting and capture it. Even a happy face gets spun into “#EVERYONE HATES EVERYONE!!1!”
Return to the top hat peep. An angry square confronts it, and it pulls out a handgun and aims at a peep. Photographing that moment puts a bare “#…” on the TV.
Tension peaks around the field just before the top hat peep’s confrontation.
Capture the aftermath after the top hat peep shoots the crazed peep. The final headline is “#BE SCARED. BE ANGRY.” Shotguns and spiked bats then spread through the crowd.
“#BE SCARED. BE ANGRY.” airs as peeps arm themselves.
How the Say Cheese ending plays out
You don’t need to take any more photos after the last headline. The armed peeps tear into each other, and black splatters cover the screen. Then the camera pulls back to show the whole field playing on a laptop in a dark room, until the image dissolves into static. That static-filled laptop is how you know the run reached its conclusion.
The field falls apart under the final headline.The final shot: the game on a laptop, fading to static.
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From there, open the Roblox menu to reach the Gallery tab, along with the usual L Leave, R Respawn and ESC Resume options. The pause menu’s endings counter tracks progress toward all 12 endings. Because the game is still in Early Access with no next update date confirmed, the endings you can reach in the current build are the full set to work through for now.
