Creators and businesses on Instagram often collaborate with others. But when collaborating with someone, tagging one of them is not good enough for the account in tags.
That’s no surprise. Most people scrolling through their feeds have an attention span of a toddler, at least when it comes to the content on their screen. Scrolling on Instagram with the television turned on in the background is just the millennial and Gen-Z way of doing things. But the lack of attention often means that the collaborator, i.e., the secondary account who’s not posting the content but is only