The Block event
The Block Roblox Innovation Awards: Start Time & Countdown
The Roblox Innovation Awards is the platform’s headline celebration of its best games and creators, and inside The Block it plays out as a live ceremony where the community gathers to see the year’s winners revealed and to collect commemorative gear. It isn’t a one-off broadcast: it has become a recurring fixture on the experience’s calendar, returning every ~45 days with a fresh set of honorees, new themed rewards, and a fresh round of voting results to cheer on.
The Block is one of Roblox’s busy music-and-events hubs, with about 140,000,000 to its name and favorites well into the hundreds of thousands. On a quiet day only a few hundred players are wandering the venue (about 6,400), but that count climbs sharply once a ceremony opens, so knowing when the next one starts is worth a bookmark.
The Block
Roblox Innovation Awards
Sep 12, 10:00 PM ET
Next in 23h 55m
- Wednesdays, 12:00 PM ET
- Saturdays, 10:00 PM ET
Runs every ~45 days.
Roblox and the games named here are trademarks of their respective owners. AllThingsHow is not affiliated with or endorsed by Roblox Corporation or the game developers.
How often the Roblox Innovation Awards runs
The ceremony comes back on a regular cycle — every ~45 days — and it has been held 2 times so far. Each run opens across two fixed time-of-day windows rather than a single moment. That is deliberate: The Block draws a worldwide crowd, and two slots spaced hours apart mean players in different regions can all attend at a sensible hour. The next ceremony is set for Saturday, September 12 at 10 PM ET.
The two recurring windows fall on Wednesdays at 12:00 PM ET and Saturdays at 10:00 PM ET. Here is how each lands across the major world time zones:
| Region | Wednesday window | Saturday window |
|---|---|---|
| US East (ET) | Wed 12:00 PM | Sat 10:00 PM |
| US Pacific (PT) | Wed 9:00 AM | Sat 7:00 PM |
| UK (BST) | Wed 5:00 PM | Sun 3:00 AM |
| Central Europe (CEST) | Wed 6:00 PM | Sun 4:00 AM |
| India (IST) | Wed 9:30 PM | Sun 7:30 AM |
| Japan (JST) | Thu 1:00 AM | Sun 11:00 AM |
| Eastern Australia (AEST) | Thu 2:00 AM | Sun 12:00 PM |
What happens in the ceremony
The Innovation Awards recognize the games and creators judged the year’s best across Roblox, decided after a public vote. Once the votes are tallied, the ceremony is where those results are unveiled and the winners are honored. Attending a run typically means:
- Watching the winners announced across the award categories, with the crowd cheering on their favorite games and creators.
- Claiming a set of four exclusive award-themed UGC items, created in collaboration with Twin Atlas, that are tied to the event.
- Celebrating alongside other players as Roblox’s highest honors are handed out.
Tips for catching it
Pick whichever of the two windows falls at a friendlier hour for you — the Wednesday midday slot suits the Americas and Europe, while the Saturday-night slot is easier for players in Asia and Australia, where it lands on Sunday morning. The exclusive UGC items are the main reason to show up live, so set a reminder ahead of your chosen window. If you miss both, don’t worry: the ceremony returns on its usual cycle, and the next start time and the usual windows are always on the card above.
How it fits The Block’s calendar
The Block runs a steady stream of live events — recent ones have included Phonk Night and an Artist Spotlight, plus a headline Rolling Stones takeover — and it has RDC Event II lined up next. The Innovation Awards sits at the top of that rotation as the venue’s marquee ceremony, a bigger and less frequent occasion than the music nights that fill the weeks between.
FAQ
What time is the Roblox Innovation Awards event in The Block in my timezone?
The two recurring windows are Wednesdays at 12:00 PM ET and Saturdays at 10:00 PM ET. The Wednesday slot is 9:00 AM in Los Angeles, 5:00 PM in London, 6:00 PM in Central Europe, 9:30 PM in India, and early Thursday in Japan (1:00 AM) and eastern Australia (2:00 AM). The Saturday slot is 7:00 PM in Los Angeles and early Sunday elsewhere — 3:00 AM London, 7:30 AM India, 11:00 AM Japan, and noon in eastern Australia.
How often is the Roblox Innovation Awards event in The Block?
It returns every ~45 days, opening across its two set windows each time so players in every region can attend.
When is the next Roblox Innovation Awards event in The Block?
The next ceremony is scheduled for Saturday, September 12 at 10 PM ET. The countdown to it is on the card above.
What do you do in the Roblox Innovation Awards in The Block?
You gather with the community to watch the year’s winning games and creators announced after the public vote, and you can claim four exclusive award-themed UGC items made with Twin Atlas. Last updated September 11.