Dress To Impress Events Schedule: 10B Party Countdown and What’s Next

Dress To Impress is celebrating a major milestone right now. With the returning Treasure Hunt quest now wrapped, the 10B Party is live — a two-week event marking the game passing 10 billion plays that runs through September 19, 2026. It all unfolds in one of Roblox’s biggest experiences, with more than about 11,000,000,000 lifetime visits and over about 7,500,000 favorites.

Right now about 62,000 players are in the experience, keeping Dress To Impress among the platform’s most active games during a major content drop. The party drew about 390,000 sign-ups before it opened, and the developers say it comes with a new code, a mini-quest, and more.

We update this page as Dress To Impress adds or changes events. Last updated September 22.

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№ 01Recently ended1 wrapped

Ended

10B Party!! 🎂

Next update! 🎂

Sep 5, 11:05 AM – Sep 19, 11:00 AM ET

Details

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Dress To Impress event schedule

10B Party

The 10B Party marks Dress To Impress passing 10 billion plays. It opened September 5, 2026 (11:05 AM ET / 3:05 PM UTC) and runs through September 19, 2026 — a two-week window. The developers say the celebration brings a new code, a mini-quest, and more to mark the milestone. It began the day after the Treasure Hunt quest closed, so the calendar rolled straight from the weekend event into the party. It has drawn about 390,000 sign-ups; the exact end time is in the schedule above.

Treasure Hunt

Treasure Hunt was a returning quest event built around Scarlet Fierce and her search for lost treasure. It ran from August 29, 2026 (11:00 AM ET / 3:00 PM UTC) through September 4, 2026 (11:00 AM ET), a roughly week-long window that covered the weekend. As a quest, it was a different flavor from the game’s usual themed wardrobe drops — players worked toward objectives rather than just showing off a seasonal look, with the developers teasing hidden secrets beyond the treasure itself for the sharpest players to uncover. It drew about 280,000 sign-ups, a solid turnout for a weekend quest, though well below the numbers the Summer Update pulled over the summer.

Summer Update (Brazil)

The Summer Update, the game’s long Brazil-themed season, ran from July 4, 2026 (11:03 AM ET) to August 22, 2026 (5:15 PM ET) — close to seven weeks, which made it a full season rather than a quick limited-time event. It leaned on Brazilian fashion, color, and beachside atmosphere on the runway, and it was comfortably the biggest thing the game has run recently: roughly 2.5 million players signed up to be notified about it, one of the larger turnouts for a single Roblox experience event.

Frequently asked questions

When is the next Dress To Impress update?

The 10B Party is live now. It opened September 5, 2026, at 11:05 AM ET (3:05 PM UTC) and runs through September 19, 2026, celebrating the game reaching 10 billion plays with, according to the developers, a new code, a mini-quest, and more. No further event has been announced beyond it yet. The exact times are in the schedule above.

What time do Dress To Impress events usually start?

Most recent Dress To Impress events have opened around 11:00 AM ET (3:00 PM UTC), including the Treasure Hunt quest; the 10B Party started just after, at 11:05 AM ET, and the Summer Update at 11:03 AM ET.

How many players does Dress To Impress have?

about 62,000 players are typically in the experience at once, and Dress To Impress has passed about 11,000,000,000 lifetime visits with over about 7,500,000 favorites, putting it among Roblox’s most played titles.

Is the Dress To Impress Treasure Hunt still running?

No. The Treasure Hunt quest ended on September 4, 2026, after a roughly week-long run. The 10B Party is now live, running through September 19, 2026. We update this page as new events are added.