AI Mode in Google Search changes how people tackle complex queries, compare products, and revisit past research. Instead of just showing a list of links, AI Mode uses Google’s Gemini 2.0 model to generate conversational, context-aware responses and lets you dig deeper with follow-up questions or images. This upgrade streamlines research, shopping, and decision-making, making the process more interactive and efficient.

What Is Google’s AI Mode?

AI Mode is an experimental feature that brings a chatbot-style experience directly to Google Search. Unlike standard search, which returns a list of links, AI Mode analyzes your query with advanced reasoning and provides a detailed, conversational answer. It’s powered by Gemini 2.0, Google’s latest multimodal AI, which means it can process text, voice, and images to understand your intent. This model pulls in real-time data from Google’s Shopping Graph, Knowledge Graph, and live web sources, so responses are current and actionable.

One of the biggest shifts is how AI Mode handles multi-step or nuanced questions. For example, you can ask for comparisons between several products, request recommendations with specific constraints, or upload a photo to identify an item and get buying options. The system organizes information into clear summaries, visual cards, and actionable links, so you move from research to action with fewer steps.

How to Access Google AI Mode

Step 1: The most effective way to try AI Mode is through Google Search Labs. Visit Labs and sign in with your Google account. There’s no longer a waitlist for US users over 18, so you can enable AI Mode immediately.

Step 2: On desktop, open google.com/aimode or go to the standard Google homepage, enter your question, and select the AI Mode tab below the search bar. This launches the new conversational interface.

Source: Neilpatel.com

Step 3: For mobile access, download or update the Google app on Android or iOS. On the app's home screen, tap the AI Mode icon below the search bar. This gives you the full experience, including image uploads and voice queries.

Source: Google

Using AI Mode: Text, Voice, and Images

Text Queries: Enter your question in the AI Mode bar at the bottom of the screen. You can ask for explanations, comparisons, or recommendations. The AI generates a detailed response and often suggests follow-up questions to refine your search.

Source: Google

Voice Search: Tap the microphone icon in the AI Mode bar, then speak your question. This is useful for hands-free searching or when you want to ask complex, multi-part questions without typing.

Image Search: In the Google app, tap the Lens icon in the search bar to upload a photo or snap a picture. AI Mode will analyze the image and provide relevant information, such as identifying products, places, or objects, and offering direct links to buy or learn more.

Key Features and Improvements

AI Mode introduces several new capabilities that strengthen the search experience:

  • Conversational Follow-Ups: Ask follow-up questions to dig deeper or clarify details, and AI Mode keeps the context from your previous queries.
  • Visual Cards: For local businesses and products, AI Mode displays cards with ratings, reviews, real-time prices, photos, and availability, making it easier to compare options and take action.
  • Session History: On desktop, a left-side panel lists your previous AI Mode searches. You can revisit, continue, or branch off into new research without starting over.
  • Multimodal Input: Search using text, voice, or images, and the AI interprets your question regardless of the format.
  • Reliable Sources: Every response includes links to high-quality web sources, so you can verify information and explore multiple perspectives.

These features optimize research by reducing the number of steps needed to gather, compare, and act on information. For example, if you’re planning a trip and need a specific product, AI Mode shows you shoppable options with live prices and store locations, cutting down the time from discovery to purchase.

Tips for Getting the Most Out of AI Mode

To maximize the benefits of AI Mode, keep these suggestions in mind:

  • Be as specific as possible with your questions—AI Mode handles constraints, comparisons, and multi-part queries well.
  • Use follow-up questions to clarify or narrow down results, especially when researching complex topics or making decisions.
  • Try uploading images when searching for products, places, or identifying objects; the multimodal capability often finds results that text alone might miss.
  • Review your AI Mode history to revisit ongoing research sessions or pick up where you left off.
  • Give feedback using the thumbs up or down icons after each response to help Google improve the system.

Managing and Customizing AI Mode

AI Mode can be toggled on or off via Google Labs. On desktop, open a new browser tab, click the Labs icon, and manage your experimental features. If you want to remove your AI Mode history, access the history panel, select specific searches, or delete all activity. Note that deleted searches may still appear temporarily in your Google account activity, but are auto-deleted within 24 hours.

Data from your interactions helps Google refine AI Mode, but privacy protections are in place—reviewers see anonymized data, and sensitive information is filtered out before analysis. If you’re concerned about how your search data is used, review Google’s privacy policies and adjust your account settings as needed.

AI Mode brings a major upgrade to Google Search by making it more conversational, visual, and interactive. Whether you’re researching, shopping, or organizing ongoing projects, these new tools make the process faster and more intuitive than before.