Instagram is now letting users send a GIF in direct messages. The feature is slowly rolling out to users. To see if you have it on your Instagram account, look for the GIF button right next to the Write a message… input field on the DM screen.
Go to the DM screen
Open the Instagram app on your device, tap the Airplane icon on the top-right corner to get to the DM screen.
Open a conversation
Select a conversation, or start a new conversation by tapping the + in the top-right corner.
Tap GIF in the input field
Tap the GIF button right next to the Write a message… text in the input field.
Select and send a GIF
Search or browse through the GIF directory from Giphy, and select the one you’d like to send. The GIF is instantly shared when you select it.