Marvel Rivals just dropped one of its most stacked store updates yet, and it leans hard on the Marvel Cinematic Universe. Four movie-accurate costumes landed in the in-game shop, headlined by Spider-Man and Hulk as they appear in Spider-Man: Brand New Day, alongside Scarlet Witch and Winter Soldier looks pulled straight from the films.
Quick answer: The four MCU costumes went live in the Marvel Rivals shop on July 27 at 9pm CT. Open the in-game Store, find the featured costume bundles, and buy them with Units or Lattice.
The four MCU costumes in the drop
Every skin in this batch pulls from a specific film appearance rather than a comics design. Spider-Man and Hulk are the obvious draws, arriving the same weekend as the first new Spidey movie in nearly five years. Scarlet Witch and Winter Soldier round out the set with a pair of standout live-action looks.
| Hero | Film appearance |
|---|---|
| Spider-Man | Spider-Man: Brand New Day |
| Hulk | Spider-Man: Brand New Day |
| Scarlet Witch | Avengers: Age of Ultron |
| Winter Soldier | Captain America: The Winter Soldier |
There’s also an Ultron movie skin tied to this wave, offered as a costume you can earn rather than buy outright.
How to buy the new costumes and what they cost
Cosmetics are the only paid element in Marvel Rivals, and they run on two currencies. Lattice is the premium currency you buy with real money, starting at 100 Lattice for $0.99 and topping out at 11,680 Lattice for $99.99. Units are the free currency earned through the Battle Pass, events, and Achievements, and you can convert Lattice into Units at a 1:1 rate.
Costumes usually ship inside bundles that pack in a skin plus extras like an emote, a spray, and a nameplate. A standard Epic-quality bundle costs 1600 Units, which works out to roughly $16, while a Legendary-quality bundle runs 2400 Units. MCU-themed Epic bundles have gone for 1800 Units.
| Bundle type | Price |
|---|---|
| Standard Epic-Quality bundle | 1600 Units |
| Standard Epic-Quality MCU bundle | 1800 Units |
| Standard Legendary-Quality bundle | 2400 Units |
If you don’t have enough Units on hand, you can top up with Lattice or keep banking free currency until you can cover the price. Nothing here is time-locked in a way that forces an instant buy.
Why this drop matters for a free-to-play game
Skin sales are what keep Marvel Rivals free, with every hero unlocked for everyone at no cost. The paid layer is limited to the Battle Pass and cosmetics, and the game hands out a steady flow of free currency for simply playing, so patient players can save toward a specific skin instead of spending cash.
That approach is deliberate. Game director Guangyun Chen has said the team built the game around two goals, making the gameplay fun and encouraging spending that comes from players enjoying the game rather than from paywalls. In his words, “When players find the game enjoyable and immersive, they naturally want to invest in it. That’s when they’ll start picking up costumes and other cosmetics.”
Bundling four heavy-hitter MCU skins into one release is a clear bet on that model. Spider-Man and Hulk sit among Marvel’s most recognizable heroes, and pairing their movie looks with a theatrical release gives this wave more pull than a typical weekly refresh. For players, the pitch is simple. Buy in if the look is worth it to you, or grind out the currency and grab it later.
